Are You Making the Most Common Pricing Mistake?

Written by Nicola Scott

Topics: Uncategorized

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Nicola Scott‘s insight:

getting the price right can mean the difference between working 7 days a week & earning nothing or working one day a week and earning a little.

This info could be used by any salon when they are setting prices. I have found the price bracketing to be the biggest influence when setting prices on our own eshop (at www.spraytanpro.co.uk).

Offer 3 versions of a product & as long as you can show the value most buyers will go for the mid-priced option, however if we only offer 2 versions there is less overal takeup & the customer will more than likely go for the cheapest option.

A strange spin-off from this that we found was that if they went for the cheapest option, they would more than likely find a problem with it or be unhappy with it & want to return it, however if they had gone for the most expensive option they were more likely to be pleased with their “investment”. I covered this in my book “Spray Tanning – A guide to sucess” which is available for you Kindle (through Amazon).

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I am Nicola Scott. I help salons & Mumtrepreneurs become spray tan pros I live in Ripon which is in the heart of the Yorkshire dales. As well as juggling a busy family life, I also run www.spraytanpro.co.uk & write this blog I'm currently developing a training program for beauty therapists wishing to enter the world of spray tanning.

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